NIK SHARMA / SUNDAY NEWSLETTER
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DTC SIGNALS · DELIVERED EVERY SUNDAY AT 7:15 P.M. ESTDTC SIGNALS · DELIVERED EVERY SUNDAY AT 7:15 P.M. EST

See the move before it becomes the See it before it becomes the playbook.

Nik spends the week inside founder calls, growth rooms, new tools, and platform shifts. Sunday, he sends the few things worth acting on.What changed in DTC, why it matters, and what to do next.

100,000+founders and CMOs get Nik’s newsletter every Sunday.
BRANDS NIK HAS WORKED WITH22 FEATURED BRANDS
WHAT NIK SAW
Fast-growing brands build a page for each big ad angle.
WHY IT MATTERS
If the promise changes after the click, people leave.
WHAT TO DO MONDAY
Match your best ad to one landing page.
ONE SIGNAL. WHY IT MATTERS. WHAT TO DO NEXT.ISSUE PREVIEW

Why readers trust Nik

ShopifyON NIK’S NEWSLETTER
“Basically required reading for chief marketing officers everywhere.”
SHOPIFY EDITORIAL / 2023
RECOGNIZED BYForbes 30 Under 30MARKETING & ADVERTISING
NAMEDYoung & InfluentialADWEEK
HOST OFLimited SupplyTHE DTC PODCAST
SPEAKER ATTechCrunch DisruptGROWTH MARKETING PANEL

1 / WHO THIS IS FOR

NIK WRITES EVERY ISSUE FOR

Different budgets. Same job: decide what deserves attention before everyone else does.

1NO MARKETING BUDGET

A founder doing the marketing themselves.

Get growth moves you can make this week without an agency or more ad spend.

NIK HELPS ANSWERWhat can I do this week with what I have?
2SMALL GROWTH TEAM

A marketer deciding what to test next.

Know which ideas, tools, and channels deserve the team’s limited time.

NIK HELPS ANSWERWhat should the team test next?
3$50M+ BRAND

A CMO responsible for the next growth plan.

See platform and consumer shifts early enough to act before they hit the plan.

NIK HELPS ANSWERWhat deserves a change to the plan?

2 / A REAL EXAMPLE

Here is how each reader would use the same finding.

Nik saw that winning ads work better when the landing page keeps the same promise.

THE FINDING

Your ad and landing page should make the same promise.This pattern came from Nik’s teardown of 20 fast-growing supplement brands.
1FOUNDER WITH NO BUDGET

Match one page to your best ad.

Duplicate the product page. Match the headline, hero image, and offer. You can run this without new software or more spend.

2MARKETER ON A SMALL TEAM

Turn message match into the next A/B test.

Test the matched page against the current product page. Track conversion rate and use the winner as the next template.

3CMO AT A $50M+ BRAND

Make it part of the creative and CRO brief.

Every major ad angle should have a landing path that keeps the promise, with shared ownership across media, creative, and site teams.

Read the full example

3 / HOW NIK FINDS THE SIGNAL

Nik does the research all week. You get the useful part on Sunday.

100+

COMPANIES

Nik has worked with and invested in more than 100 companies.

That gives him a close view of how consumer brands and commerce software actually grow.

ALL WEEK

THE RESEARCH

Founder calls, brand reviews, new tools, and platform changes.

He looks for the patterns that matter across campaigns, landing pages, offers, retention, and categories.

4 HOURS

THE SUNDAY EMAIL

Nik spends about four hours turning it into one clear email.

You get the change, why it matters, real examples, and the next thing worth trying.

4 / WHAT READERS SAY

Why people trust Nik’s read on DTC.

LemmeON WORKING WITH NIK
“Meet my friend and digital marketing wizard Nik Sharma. He’ll have so much wisdom and guidance on possible next steps and intros.”
Simon HuckCo-founder, Lemme
“Nik is a walking encyclopedia of all things DTC.”
Helena Price HambrechtFounder, Haus
“They’re concise, conversational but incredibly informative.”
Alex LiebermanFounder, Morning Brew
“The weekly email @mrsharma sends for DTC brands is always so actionable.”
Jon MacDonaldFounder, The Good
“The advice is so tactical and useful that you can implement the insight as soon as you finish reading.”
Ari SavitskyCo-founder, Social Alchemy
“One of @mrsharma’s recent emails about educating your customer inspired us to think about a new TikTok series.”
Niki ShamdasaniCo-founder, Sani
“The formatting feels organic and because of that I’ve read every single one of them since I subscribed.”
Zach StuckFounder, Homestead Studio
“Your newsletter is literally the only one I will be sure to read week after week.”
Braxton ManleyCo-founder, Braxley Bands
“I love implementing all your strategies and have seen huge benefits.”
Monica GrohneFounder, Marea Wellness
“One of my favorite email newsletters is from @mrsharma.”
Jason BergmanFounder, MarketPryce
“Every single time I read @mrsharma’s newsletter, I immediately pop over to my site and make updates based on his advice.”
Brian FolmerFounder, FirstLook

5 / READER FAVORITES

Useful enough to use. Good enough to save.

Start with the issue that matches the problem on your desk.

1ZERO TO ONE3,000 words on the modern-day playbook to scaleWhy focus beats channel sprawl when every dollar and every hour matters.READ2RETENTIONYou got the BFCM customers. Here’s how you keep them.The work that starts after the biggest acquisition weekend of the year.READ3PAID GROWTHIf you think your ads aren’t working, read this.Offer, price, funnel, and demand: the actual reasons performance breaks.READ
View all issues
Nik Sharma

6 / ABOUT NIK

An operator who believes everyone deserves a fair shot.

The best growth knowledge should not depend on your budget, title, or who you know.

Nik shares the lessons most people only get after years of trial and error, a big budget, or the right introduction. A founder starting with nothing should have access to the same useful thinking as a CMO leading a $100M brand.

  • Chief Growth Officer, Lunar Solar Group
  • Founder, Sharma Brands (acquired)
  • Forbes 30 Under 30

See you Sunday, Nik

NEXT ISSUE: SUNDAY AT 7:15 P.M. EST

Know what changed before Monday starts.

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QUICK QUESTIONS

Questions, answered.

How often does Nik send?

Nik sends the main newsletter every Sunday at 7:15 p.m. EST. Every Thursday, he sends a bonus email with the latest podcast episode and its key takeaways.

Is it really for all three stages?

Yes. Nik writes for bootstrapped founders, early growth teams, and leaders at large consumer businesses. The examples change; the judgment travels.

Is it free?

Completely free. If it stops being useful, every email has a one-click unsubscribe.

What happens to my email?

Nik uses it to send the Sunday newsletter and Thursday podcast recap. Your email is never sold. You can unsubscribe in one click at any time.

Does the newsletter include sponsors?

Some issues include clearly labeled sponsor sections. They are separate from Nik’s editorial, and sponsors do not decide what he writes.