Nik Sharma / Join freeI spend my week working through growth decisions with founders and building AI systems I use myself. Every Sunday, I share the useful details so you can apply them to your business.Growth decisions I’m working through with founders and AI systems I use myself. Useful details you can apply, every Sunday.
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“Basically required reading for chief marketing officers everywhere.”
A few brands I’ve helped grow, advised, or backed
Nik Sharmato youSundayWhat goes in the brief
“The exact questions people ask before they buy, in the language they use.”
Ask a creator to answer a recurring question using evidence you can verify.
Adapted from the newsletter
From a Thursday email about the AI workflow I use to build landing pages.
Treat research like a data pipeline. Reviews, ad comments, CS tickets, DMs, creator feedback, TikTok, Reddit, YouTube, forums, e-retail reviews. Pipe every source into your agent, tell it to keep watching, and write every pattern into one doc. Give it more context than feels reasonable. That's how it starts thinking like you.
From a Sunday email about the evidence people need before they buy.
You already have the doubts. They're sitting in your customer service inbox, your ad comments, your reviews, and your returns reasons. On that Monday call, this was the actual recommendation: pull those together and turn them into creator briefs. Not a mood board. The exact questions people ask before they buy, in the language they use.
(Those sources tell you what people are asking. They don't prove your answer is true. That part is on you.)
Figure out what to try next when money and time are tight.
Get examples and workflows you can adapt without adding headcount.
Evaluate where the team should experiment before committing more resources.
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“Every single time I read @mrsharma’s newsletter, I immediately pop over to my site and make updates based on his advice.”
“One of @mrsharma’s recent emails about educating your customer inspired us to think about a new TikTok series.”
“They’re concise, conversational but incredibly informative.”
I’m Nik, an entrepreneur and active investor. I spend a lot of time with founders working through how to grow their businesses.
I can’t take every call. Writing this newsletter lets me share the advice and examples from those conversations with more people, including the founder figuring it out alone. I love this stuff, and I love sharing it.
See you Sunday,Nik
Watch the talk 36:42In this talk from the Ecom Founders AI Summit, I show how I connect business information and use AI agents to get a daily brief on what needs my attention. You can watch the full talk and use the slides.
Explore the slidesI send the main newsletter every Sunday at 7:15 p.m. EST. Every Thursday, I send a bonus email with the latest Limited Supply podcast episode and its key takeaways.
Yes. I write for founders doing the marketing themselves, small growth teams, and CMOs at established brands. You won’t use every idea every week. The goal is to help you find the ones worth your time.
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Free. Sunday newsletter + Thursday podcast recap. Unsubscribe anytime.Free. Sunday newsletter + Thursday podcast recap.
